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Spotify’s Clubhouse rival, Greenroom, tops 140K installs on iOS, 100K on Android – TechCrunch

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Spotify’s Clubhouse rival, Greenroom, tops 140K installs on iOS, 100K on Android – TechCrunch

A rival to Spotify’s recently released live audio app and Clubhouse Spotify GreenroomThere is a long way to go if you want to adopt top social audio platforms such as Clubhouse, Airtime and Spoon, not to mention those from top social networks such as Twitter and Facebook. So far, the new Greenroom app has only been downloaded to iOS a total of 141,000 times, according to data from app intelligence company Sensor Tower. This includes downloading from the previous iteration Locker Room — app Spotify. Acquired Move to live audio.

For Android, Google Play data Indicates The app has been installed over 100,000 times, but the sensor tower still can’t see this number.

For comparison, the total number of Clubhouse installations today is 30.2 million, of which 18.7 million are on iOS, says Sensor Tower.

Other top audio apps include Airtime, which has 11.4 million iOS installed out of a total of 14.3 million (including Android). Spoon with 7.6 million iOS installations out of a total of 27.3 million.

International apps such as Yalla in the United Arab Emirates and Lizhi in China are also large, with a total of 48.1 installations of the former, 3.8 million of which are on iOS. The total number of installations of the latter is over 29.5 million, but only a handful on iOS.

There are also other new entrants who have made smaller claims in the social audio space, such as Fishbowl (759,000 installations), Cappuccino (497,000 installations), Riff (339,000 installations) and Sonar (154,000 installations).

Image credit: Sensor tower. The company analyzed 34 social audio apps. The graph shows the one with the most installations.

Meanwhile, the launch of Spotify Greenroom last month seems to be attracting only a small portion of Spotify’s larger user base. The number of monthly active users has increased to 365 million.

According to the Sensor Tower, most of the Greenroom installations (about 106,000) took place after the official launch of Greenroom from July 16, 2021 to July 25, 2021. Counting only Greenroom installations, this app ranks 12th among social audio apps. This follows TinCan, which has won 127,000 installations since its launch in early March.

As Greenroom took over the LockerRoom installation base, part of Greenroom’s total iOS installation (141K) included downloads that occurred when the app was still LockerRoom. However, the number is quite small. Sensor Tower estimates that the locker room has only about 35,000 iOS installed so far.This includes the October 26, 2020 time frame — the Sports Chat app Open to the public — Until the day before Greenroom’s debut (July 15, 2021).

It should also be pointed out that downloads are not the same as registered users and there is a much shortage of active users. Many people download and try new apps, but don’t forget to abandon them immediately after downloading or open them altogether.

This means that the number of people who are actively using Greenroom at this time may be far less than these numbers indicate.

Spotify declined to comment on third-party quotes.

Sensor Tower has considered competition between social audio apps on the app store, but Spotify’s competition in the live audio market is, of course, not limited to standalone apps.

Other large technology platforms, including Facebook, have also recently integrated social audio into their apps (Live audio room), twitter (space),discord(Stage channel) And trading apps public.. It is impossible to compare with Greenroom here. These companies need to disclose how many active users are using live audio, and haven’t.

The uptake may be slow, but the Greenroom shouldn’t be counted yet. The app is brand new and hopefully you have time to catch up. (And if the live audio market continues to grow in general, the height of Covid’s blockade that prompted all this live audio socialization in the first place seems to be gone.)

Spotify’s success or failure in live audio is especially interesting given that the company has the potential to reciprocally promote live audio shows, events and artist-produced content through its flagship streaming music application. However, the types of programming that Greenroom may include later are still unknown.

Follow Spotify Get Locker room maker Betty Lab, The company said it will roll out programmed content related to music, culture and entertainment in addition to sports. also, Creator fund Helps activate the app with new content.

But so far, Spotify hasn’t given users a great incentive to visit Greenroom.

Company, Revenue for the second quarter of 2021, Explained the reason. We just soft-launched the app in June because we first mentioned that we needed to stabilize Greenroom for a “Spotify-sized audience.” Going forward, Spotify states that it has “more partnerships” with its main Spotify app, but does not provide details.

“Obviously, we’re leveraging Spotify’s existing distribution,” said Spotify CEO Daniel Ek. “But this feels like a great way to learn, experiment and iterate, much faster than if you had to wait for the integration into the main app to complete,” he adds. I did.

Spotify’s Clubhouse rival, Greenroom, tops 140K installs on iOS, 100K on Android – TechCrunch Source link Spotify’s Clubhouse rival, Greenroom, tops 140K installs on iOS, 100K on Android – TechCrunch

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