Raayi, region’s first comprehensive business reviews app launches in Dubai
Dubai, UAE: Raayi, the region’s first comprehensive business reviews app, is set to create waves in the ‘reviews space’ with its launch in the UAE. An app by the community, for the community, Raayi facilitates easy searches using outlet name, business type, price range, area and much more.
The app is set to feature real reviews from consumers across 17 varied industries. This includes automotive, beauty, education, event planning, financial services, health and medical, travel, hotels and restaurants, leisure, local services, professional services, real estate, shopping and more.
“We are excited to embark on this journey with the launch of Raayi. The app is a cross-industry platform that enables individuals to search, rate and review local businesses across 17 different industries. We are saving people time by giving them an easy way to find the business that’s right for them,” said Stefan Toubia, Founder and CEO of Raayi.
Raayi is the first comprehensive platform in the UAE connecting businesses from all industries to communities and consumers. The recommendations app features three key components to help users access the information at the click of a button.
- The core element is the business directory, which offers insights on businesses operating across various sectors here in the UAE.
- The app also features consumer reviews allowing users to assess how good a business’s offerings may be.
- Lastly, the app highlights a special curations feature that allows users to share information with the wider community via lists.
The idea for Raayi was born out of the founders’ experiences and frustrations of not being able to find the right businesses. They found that when making purchasing decisions, they relied primarily on word of mouth. The conversation grew into a deeper exploration of the problem, which led them to build something unique to help people find and share recommendations in a fun and easy way.
“When it comes to finding great experiences, people rely on friends, family and colleagues for recommendations. Given that recommendations are so important, Raayi is a platform that offers open reviews by real people for the benefit of the entire community,” said Toubia.
Toubia further emphasized the growing importance of reviews, “Customer reviews play an instrumental role in both consumer decision making and brand reputation. Studies show that about 95% of consumers read reviews before making a purchase with 54% visiting a business’ website immediately after reading a positive review. In addition, 83% of people see a business with a user-generated review on their landing page as trustworthy,” he added.
Raayi founders aim to generate a vast amount of rich content that benefit not only consumers, but businesses as well. Raayi enables business owners to interact with customers about their experiences and answer their questions. The app will be particularly beneficial for small businesses by offering an immediate digital presence with no investment necessary. Moreover, businesses can utilize analytics tools designed to help them gain audience insights to better align with consumer needs.
“The power of reviews is undoubtedly beneficial for both the consumer and the business. Consumers get helpful insights from previous buyers while businesses rely on reviews as a form of recognition and feedback on ways to improve. We are confident that Raayi will be a game-changer for consumers in the UAE, and will help businesses grow their customer base by being recognized for their exceptional quality,” concluded Toubia.
Designed to be a fun, social and a valuable platform to quickly find great business recommendations, Raayi is available on both iOS and Android platforms.
© Press Release 2021