Impact of Global Promotion of Digital Privacy on Users and Advertisers
Technology giants are increasing the privacy of users, making it difficult for advertisers to track users online. Due to strict regulatory efforts around the world, many companies need to consider advertising policies aimed at delivering targeted digital advertising. Mintha explores.
What is the new policy?
On June 4th, Google LLC announced that it will give Android users the option to prevent apps from tracking apps on the Internet. This was a few months after we announced that we would discontinue third-party cookies in Chrome browsers from early 2022 and stop tracking users based on their email address. The company was the first Apple Inc to stop tracking data on iOS 14.5. I got a hint from. Apple has also stopped tracking third-party cookies in the Safari browser. In contrast, WhatsApp data sharing policy updates are aimed at sharing information about people’s interactions with their parent Facebook Inc and the business on the app.
How does privacy law work so far?
In India, the Personal Data Protection Bill (PDPB) has not yet been passed by Congress, but IT’s strict position on WhatsApp’s data-sharing policy sends a powerful message to technology platforms to summarize user privacy actions. Sent. Globally, strict privacy laws such as the European Union’s General Data Protection Regulation (GDPR) set high benchmarks, forcing tech companies to review their data policies. These laws highlight the need to consider personal devices such as smartphones as tools for creating personal profiles online and require regulations to control the use of phone data.
How do they affect users and platforms?
Users get the option to decide whether to share their personal data with advertisers. No more annoying online ads delivered through website-wide retargeting. Users are also expected to see more personalized and relevant campaigns. On the other hand, businesses can lose revenue as they move to different ways of delivering targeted ads.
How can advertisers reorganize themselves?
The evolving online privacy environment has provided advertisers with the opportunity to reduce their reliance on third-party technology platforms and begin building relationships with their customers. Enterprises need to invest in building their own customer data across platforms. They can try and collect market research and aggregated anonymized data to enrich their data pool. These steps will help bridge the gap between consumer insight and marketing implementation after the privacy-first policy is fully implemented.
What is the impact on the market?
As Android is the dominant market, Google’s decision to allow users opt-out options for data tracking of apps and third-party cookie ads in India ￡Digital advertising market of 170 billion rupees. However, it is too early to see the exact magnitude of the impact. Moreover, unlike users in Europe and the United States, users in India are still discovering the impact of online privacy. This requires consistent, large-scale awareness gains.
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