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Google Store adds ‘Subscriptions’ page to advertise services

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Google Store adds ‘Subscriptions’ page to advertise services

The majority of Google’s apps are free (and more than usable with ads), but the company has built up a number of paid service tiers — led by YouTube — in recent years. The Google Store is now prominently advertising those offerings with a dedicated “Subscriptions” landing page.

Joining the Pixel, Nest, Stadia, and Pixelbook product lines at the top of the Google Store today is a “Subscriptions” page. (This addition interestingly comes at the expense of Accessories.) The offerings are broken down into four categories:

  • Shows & Music: YouTube TV, YouTube Premium, YouTube Music Premium, 
  • Gaming: Stadia Pro, Google Play Pass
  • Storage & Security: Google One, Nest Aware
  • Phone Plan: Google Fi

When people think of Google subscriptions, YouTube is likely what comes immediately to mind. As of Q3 2020, YouTube TV has 3 million customers in the US, while Premium/Music Premium is at 30 million. Meanwhile, Google is working to grow Stadia Pro, while Play Pass is another effort that offers Android games without ads and unlocks all in-app purchases. 

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